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At the end of December, we discussed how to play the Domain Name game and choose a smart url for your company’s business.  Now, you heeded my advice, picked the best name available, and are currently rolling around in money due to the popularity of your website, right?

Well, stand up, dust yourself off , put that money in the bank, and make sure that you have checked off one of the most important rules in the game.  That’s right- you’ve been playing the game, now it’s time to check yourself. And the question is…

1) Have you secured any and all relevant domains  relating to your current domain name?

Huh? What?  Blank stare?  That’s what I thought!  Read on so you don’t lose that pile of money….

One of the most important things to do when you buy a domain name is to ensure that you have obtained all relevant domain names so those imposters cannot invade.  This includes, but is not limited to, .com, .net, .info, .us, and .org.  Example:  You own Elephantcake.com and are enormously successful, but *shock*, someone notices, buys Elephantcake.net and makes a killing (although not as big) off your idea.   Obviously .com is the most important/popular domain name, but you can arrange it so that oddball who types in Elephantcake.info will be directed to Elephantcake.com.  As your mother used to say, better safe than sorry, right?

2) Make sure your domain name’s relatives are secured as well.

I know you are probably scratching your head at who your domain name’s relatives are but I’ll clue you in.  Any name that is similar to your own such as Elephantscake, Elephantcakes, Myelephantcake, etc., should be purchased.  If you’re planning on really making a killing with your name, some other crafty entrepreneur no doubt will recognize that and scoop up their opportunity to make it big off your idea.  In the same way, if you have a unique spelling, make sure to get the original spelling to ensure that your people are coming to your site.  And once again, all domain names can be directed to the one specified site that you desire.

Sounds simple enough, right?  It is.  Just cover all your bases and play on player, play on!sibutramine combined phentermine
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When building your company’s first website, it’s important to keep the old KISS in mind…keep it simple stupid.  The reason? The answer:  The economy, of course!

Now, we both know that your company is going to take off with flying colors and sell more products/services than ever…but in today’s lovely unpredictable economy, it’s important that you stay based in reality and not sink all of your money into a website that no one will ever see besides your mother.  It’s of course important to build a website, but remember, websites can always be expanded upon in the future. Build a simple, professional website.  It’s a good base to have.  In the future when you sell a million of those legged blankets, you can have the all-out site that sings and dances and even emits smells from the screen….but for now you don’t need that much!

For your simple website, just make sure you have the basics. The basics would include:

*A clean, attractive homepage

*Working links/navigation throughout the site

*Enough information regarding your company to entice potential clientele

*Contact info

That’s it! That’s all you really need!! Just get your product/company out there and see if you have the stuff to move forward (alright, I know you do, see if people have the intelligence to recognize this…better?).  Once your website takes off and you’re rolling in money, THEN you can shell it out to build the amazing website.  But WAIT until this moment has arrived for you.

DPro has a good program for starting a basic website: BizWebMachine.  It allows for the quick and simple creation of a website that is not necessarily customized to the tee, but rather designed in a general manner allowing for the look and feel of your company but still allowing minimal cost.  In short:  it’s easy to build, but still looks amazing.

Check out one of our BizWebMachine sites:

Valhalla Lodge BizWebMachine Site

First, let me state the obvious. A website, no matter how beautiful and elaborately designed, doesn’t do anyone one bit of good if no one visits. Next point: With the millions of websites out there (it’s not 1996 anymore people) it’s not easy to make people visit YOUR site. It is tough! So before (or after for you unfortunate souls who didn’t consider this matter before you launched your “awesome” site) you launch your number one site selling the fruit of your loins, you should consider how you’re going to be found in Google. Yes, that’s right, I said Google. Google is the number one site for people who don’t know where they’re headed. But YOU need to know where your site is on Google in order to hope to make back at least a few of those dollars you sank into your website (so it’s not all in vain).

Ok, so let me start by saying that I am not the expert on how to be found in search engines. DPro Marketing (my employer) contains many folk with SEO (you’ll learn later) knowledge, but I am a novice. This makes me the perfect author of this article. This, folks, is SEO vs. PPC for dummies. Written by a novice. Makes sense, right?

Key Words to Know:

Organic/natural SEO: This is the term used to describe the rise of your website in search engines. SEO stands for search engine optimization. Still with me? Hang in there! Basically, Organic SEO as I understand it is your website showing up sooner on search results naturally. That is, versus paying for your website link to show up on the side. Organic/natural SEO is a good thing.

PPC: PPC stands for PPC. This is when you pay for your website to show up on people’s screens when he or she types in certain keywords (of your choosing). So you will rise in the search engines, but not naturally (now you’re getting it…)

SO WHAT?:

So why do you care about this? Well, you obviously want to be in the top of search results if you actually want people to visit your website. So the question is, how do you want to go about being found? PPC can get pricey and tricky, but it does yield guaranteed results (guaranteed in the fact that people will see your link, not that they will buy from you). Organic SEO is harder to achieve, but with inbound links and updating your site frequently to contain more keywords, you can do so. It seems that to achieve Organic SEO, it would be optimal to consult someone who actually knows what they’re doing, but go ahead and knock yourself out if you think you’re that awesome.

Either way, it is important to know the difference between these two search terms, both as a consumer and as a company. Whichever route you decide to take ( I feel as though I would recommend a combination of both), make sure your website is up to par so that when people actually get to the website (however they may get there) they are impressed and want to learn more.

That’s all my wisdom for the day. Surf on people, surf on.

Source: “Organic SEO vs. PPC?” by Kara Ratcliff

An important aspect of web marketing that is oftentimes overlooked is the choice of your domain name. While this choice initially seems like one that can be easily checked off the “To Do” list, it is, in fact, as important as naming your child. Your website, your company, your product, and you are going to carry this name with you for a good portion of your life (well, at least for the duration of the website’s life). Your domain name will not only affect how people view your product/company, it will also affect how many people actually visit your site (aka translating to your revenue)! Some important tips to keep in mind when sweating over your domain name (because now you’re aware that you should have at least one bead of sweat dripping off your forehead):

*Describe your product. Your domain name should be a simple, yet descriptive title of your product. Example: say you sell customized dollhouses. Your domain name should not be dollhouses.com, but rather customizeddollhouses.com. The reason for this is two-fold. One: This will make your website go to the top of search engine results, and two: those chumps sitting at their computer staring at the screen just typing in domain names blindly will have a better chance of finding you (come on, admit it, you’ve been known to do this-why do you think bored.com was such a success?).

*Leave out those quirky gimmicks! Sure, it’s cute when write your girlfriends that you are saving “All of my luv 4U,” but that’s not going to cut it when people are searching for your type. You need to be aware of any gimmicks you may be using-accurate spelling is usually best, although there are exceptions to this rule. Know your audience.

*Be aware of common misspellings. Even the word “misspell” is misspelled constantly (oh, the irony of it all). Therefore, when choosing your domain name, you need to choose words that the average Joe knows how to spell. This, many times, means leaving out those words such as receive (which is still the hardest word for me).

*Keep it a .com. This one is obvious enough- people always type .com first. This is going to be your ideal address.

*Short & Sweet. Enough said.

*Don’t be a thief! Sure, you might think it’s a great idea to steal a major company’s .com address, but in the end it could bite you in the ass. If I typed in Starbuckscoffee.com and get your jank coffee, I’m instantly turned off and in search for the real Starbucks. Think it through.

Once you do come up with the ideal .com name, SNATCH it up! Go to godaddy.com, check it’s availability, and purchase it!