Posted By: Katie on Jul 13th 2007 @ 1:51 pm
The new study by the Online Publisher’s Association, “Frames of Reference,” reveals that video ads are more effective on media sites than on portals or sites whose content is user-generated. Read the rest of this entry »
Posted By: Katie on Jul 5th 2007 @ 12:41 pm
Posted By: Derek on Jul 2nd 2007 @ 9:19 am
Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of “The Simpsons” fame, in the latest example of marketers making life imitate art.
This is what they are calling “Reverse Product Placement”.
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Posted By: Noel on Jun 28th 2007 @ 3:35 pm
Would you attend a business meeting in jeans and a t-shirt? How about an outfit from the 80’s? Maybe a white sports coat with a light blue tee, and white parachute pants . . . NICE! What about your corporate image? Are you portrayed the way you should be? Does your corporate image represent who you are? Read the rest of this entry »
Posted By: Noel on Jun 28th 2007 @ 2:39 pm
This was sent to me as a “Fast Fact” from Kaon. “Because it has been shown to be so effective in engaging customers and transferring knowledge, interactivity is one of the most sought-after characteristics of selling and marketing solutions.” - 2007 RIS, Retail Technolgy Study Read the rest of this entry »
Posted By: Noel on Jun 25th 2007 @ 4:54 pm
Another great article from the folks at Creative Latitude. What is procrastination and how does it become such an ingrained habit? We get into a horrible cycle of not doing what we are supposed to be doing, then feeling guilty about not doing it, so we go to our computers to play on our MYSPACE page in complete denial and self-depreciation because we don’t want to deal with it at all. By Cindy Caldwell Read the rest of this entry »
Posted By: Noel on Jun 25th 2007 @ 4:42 pm
Based on direct input from members, the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), and the Direct Marketing Association (The DMA) released a set of nine guidelines that call on marketers to institute certain practices that will defend and enhance the viability of legitimate e-mail marketing.
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Posted By: Noel on Jun 19th 2007 @ 10:21 pm
This is a great definition of Direct Marketing that I found at Wikipedia. Enjoy.
Direct marketing is a sub-discipline of marketing focused on driving purchases that can be attributed to a specific “call-to-action”. Direct marketing is distinguished from other marketing efforts by its emphasis on trackable, measurable results (known as “response” in the industry) regardless of medium. Read the rest of this entry »
Posted By: Noel on Jun 18th 2007 @ 1:55 pm
Posted By: Noel on May 31st 2007 @ 4:47 pm
I found this article on Creative Latitude. It’s by Leslie Burns-Dell’Acqua. Right on, Leslie . . .
Okay, so we’ve had the Super Bowl and the reactions to the ads are in. They are overwhelmingly “eh…not bad, but nothing wowed me.” Two of the highest ranking ads, in popularity and, according to the Today show, brain function results (at least one of the ads), were the Doritos non-professional-created ads.
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