DPro Blue is an article rich, content driven, entertaining way to educate and inform our clients, prospects and basically anybody who is interested in marketing, design, web development and whatever other random stuff we feel like posting. We plan on updating this site daily with new quotes, new articles, and new random stuff to keep our viewers on their toes. Read more.
Design is not just what it looks like and feels like. Design is how it works.- Steve Jobs
We're obviously going to spend a lot in marketing because we think the product sells itself- Jim Allchin
There will always be some kid who's the new Kurt Cobain writing great lyrics and singing from his soul. The problem is they're not marketing that anymore or putting it out there.- Rosanna Arquette
I saw the angel in the marble and carved until I set him free.-Michelangelo
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.- Paul Rand
The new study by the Online Publisher’s Association, “Frames of Reference,” reveals that video ads are more effective on media sites than on portals or sites whose content is user-generated. Read the rest of this entry »
Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of “The Simpsons” fame, in the latest example of marketers making life imitate art.
This is what they are calling “Reverse Product Placement”.
Would you attend a business meeting in jeans and a t-shirt? How about an outfit from the 80’s? Maybe a white sports coat with a light blue tee, and white parachute pants . . . NICE! What about your corporate image? Are you portrayed the way you should be? Does your corporate image represent who you are? Read the rest of this entry »
This was sent to me as a “Fast Fact” from Kaon. “Because it has been shown to be so effective in engaging customers and transferring knowledge, interactivity is one of the most sought-after characteristics of selling and marketing solutions.” - 2007 RIS, Retail Technolgy Study Read the rest of this entry »
Another great article from the folks at Creative Latitude. What is procrastination and how does it become such an ingrained habit? We get into a horrible cycle of not doing what we are supposed to be doing, then feeling guilty about not doing it, so we go to our computers to play on our MYSPACE page in complete denial and self-depreciation because we don’t want to deal with it at all. By Cindy Caldwell Read the rest of this entry »
Based on direct input from members, the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), and the Direct Marketing Association (The DMA) released a set of nine guidelines that call on marketers to institute certain practices that will defend and enhance the viability of legitimate e-mail marketing.
Read the rest of this entry »
This is a great definition of Direct Marketing that I found at Wikipedia. Enjoy.
Direct marketing is a sub-discipline of marketing focused on driving purchases that can be attributed to a specific “call-to-action”. Direct marketing is distinguished from other marketing efforts by its emphasis on trackable, measurable results (known as “response” in the industry) regardless of medium. Read the rest of this entry »
I found this site called howstuffworks.com, it’s a great resource for finding information on Marketing. Here is a quick list of some of the topics; What is Marketing, A Marketing Glossary & Tools, Marketing Plan Outlines, Advertising, Public Relations and Publicity, Promotions and Events, Direct Marketing, etc. View the full article here
I found this article on Creative Latitude. It’s by Leslie Burns-Dell’Acqua. Right on, Leslie . . .
Okay, so we’ve had the Super Bowl and the reactions to the ads are in. They are overwhelmingly “eh…not bad, but nothing wowed me.” Two of the highest ranking ads, in popularity and, according to the Today show, brain function results (at least one of the ads), were the Doritos non-professional-created ads.
