Posted By: Jessica on Feb 21st 2008 @ 4:39 pm
When researching the average cost of any creative work it can get a little overwhelming. Many things have to be taken into consideration, such as experience of the designer, quality of work, and the time spent. The areas that I researched were commercials, web design, logo design, and corporate identity. To make it easier to grasp I’ll break it down into the most common price ranges for each area.
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Posted By: Jessica on Feb 20th 2008 @ 4:40 pm
A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.
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Posted By: Katie on Jul 13th 2007 @ 2:01 pm
In today’s marketplace, everybody has a Web site. Just having one, however, isn’t enough. Consider these tips and trends for making your Web site a successful one. Read the rest of this entry »
Posted By: Noel on Jul 13th 2007 @ 1:59 pm
If we are asked to promote a movie in our town, let’s say “Pirates of the Caribbean” and we make a poster that says “Pirates of the Caribbean playing at The Main coming June 15th” that’s advertising. If we hire a bunch of actors to dress up as Pirates and run around the town handing out flyers, that’s promotion. If a pirate trips and falls thru a store window, that’s publicity. If we get the store owner to laugh about it, that’s public relations. If the town people go to the movie and the kid at the concession stand convinces you to buy the $15 “Pop and Popcorn Value Meal” as opposed to a $10 popcorn and $7 soda, that’s sales. This whole thing together, THAT’S MARKETING!
Posted By: Katie on Jul 13th 2007 @ 1:51 pm
The new study by the Online Publisher’s Association, “Frames of Reference,” reveals that video ads are more effective on media sites than on portals or sites whose content is user-generated. Read the rest of this entry »
Posted By: Katie on Jul 5th 2007 @ 12:41 pm
Posted By: Derek on Jul 2nd 2007 @ 9:19 am
Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of “The Simpsons” fame, in the latest example of marketers making life imitate art.
This is what they are calling “Reverse Product Placement”.
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View Kwik-E-Marts Locations
Posted By: Noel on Jun 28th 2007 @ 3:35 pm
Would you attend a business meeting in jeans and a t-shirt? How about an outfit from the 80’s? Maybe a white sports coat with a light blue tee, and white parachute pants . . . NICE! What about your corporate image? Are you portrayed the way you should be? Does your corporate image represent who you are? Read the rest of this entry »
Posted By: Noel on Jun 28th 2007 @ 2:39 pm
This was sent to me as a “Fast Fact” from Kaon. “Because it has been shown to be so effective in engaging customers and transferring knowledge, interactivity is one of the most sought-after characteristics of selling and marketing solutions.” - 2007 RIS, Retail Technolgy Study Read the rest of this entry »
Posted By: Noel on Jun 25th 2007 @ 4:54 pm
Another great article from the folks at Creative Latitude. What is procrastination and how does it become such an ingrained habit? We get into a horrible cycle of not doing what we are supposed to be doing, then feeling guilty about not doing it, so we go to our computers to play on our MYSPACE page in complete denial and self-depreciation because we don’t want to deal with it at all. By Cindy Caldwell Read the rest of this entry »
