Transforming Swag into Sygo
If you’re looking to turn SWAG (stuff we all get) into SYGO (stuff you give out), this is the article for you. Figuring out how to make SWAG work for your business is an important marketing technique that should not be overlooked. Simply throwing a pencil with your logo on it at your potential customer will not do any longer. Not only may you poke someone’s eye out (if the pencil is pre-sharpened), you risk being thrown in with the millions upon millions of pencils and pens already out there. Some tips for SWAG to work for you:
*Be creative. Think beyond a pencil.
*Be attractive. Ugly is not good.
*Link it back to your product or service. If you are a microwave company handing out oven mitts, something is wrong.
*Size Matters. What was that you ask? Size matters. Make sure your logo stands out.
*Avoid stickers. Stickers are cool…when you’re six. Is your potential clientele six? Awesome-then spring for the sticker! The exception to this rule is if your sticker has convenient information on it that needs to be handy at any given time.
*Remember the web. When people see your company logo, they will go online and search for you. If your waterbottle reads “Hydra Blast” and your logo in reality reads HyDrAbLaSt!, your client may be confused. Plan accordingly. Oh, and while you’re at it, make sure you took down all those drunk HyDrAbLaSt!,weekend excursion pictures…yeah, you know what I’m talking about.
Some ideas to get you Swagging….
*post-its
*paper
*waterbottles
*cups
*Thumbdrives
*Mousepads
*etc., etc., etc…
Some sites to order Sygo: