You’ve Got Mail!
One of the most effective marketing techniques on the web in today’s world is email marketing. Email marketing is simple: obtain a list of prospective or current clientele and send them an email (duh) with current special product features. Such emails can include links to websites or contain exclusive offers. There was a time when you could send anyone anything without consequences (ah, the glory old days of the internet) but that time is long gone. SPAM, thank God, is being reduced by law. Therefore, it is important that you follow the strict guidelines set by the government in regards to spam. To read more about email marketing and the laws to abide by, click here: Intro to Email Marketing.
Keep in mind the following tips when creating an email “blast”:
*Short and sweet
*Don’t overload your email with graphics; many people have them turned off on their email
*Be conscious of what time of day you are sending the blast out at. Different times of days will affect if your blast is immediately deleted or not.
Lastly, it is important to use a professional company when sending out email blasts. If you’re going to put a lot of time and effort into this form of advertising, it’s best to use someone who knows what they’re doing so you can maximize the success of your campaign.