out of the blue

Design is not just what it looks like and feels like. Design is how it works.

Asked about the power of advertising in research surveys, most agree that it works, but not on them

Customers buy for their reasons, not yours.

Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures.

I didn't get into design to be an artist. To me, an artist creates things to evoke emotion. Being a designer goes a step further than that, not only trying to evoke emotion but trying to make a reaction. It is very objective-driven, and that's what makes it interesting.