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Advertising is the art and sole of capitalism. It captures a moment of time through the lens of commerce, reflecting and affecting our lives, making us laugh and cry, while simultaneously giving traction to the engine that propels this free market economy forward into the future.
-Jef I. Richards
A magazine is simply a device to induce people to read advertising.
-James Collins
Advertisements contain the only truths to be relied on in a newspaper.
-Mark Twain
Things do not pass for what they are, but for what they seem. Most things are judged by their jackets
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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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Press Kit (Media Kit)

Posted By: Jessica on Feb 20th 2008 @ 4:40 pm

A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.

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