out of the blue

To design is to communicate clearly by whatever means you can control or master.

We're obviously going to spend a lot in marketing because we think the product sells itself

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Advertising is the art and sole of capitalism. It captures a moment of time through the lens of commerce, reflecting and affecting our lives, making us laugh and cry, while simultaneously giving traction to the engine that propels this free market economy forward into the future.

Customers buy for their reasons, not yours.