out of the blue

The creative adult is the child who has survived.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

A recent government publication on the marketing of cabbage contains, according to one report, 26,941 words. It is noteworthy in this regard that the Gettysburg Address contains a mere 279 words while the Lord's Prayer comprises but 67.

It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa.

Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.