out of the blue

Asked about the power of advertising in research surveys, most agree that it works, but not on them

A magazine is simply a device to induce people to read advertising.

I didn't get into design to be an artist. To me, an artist creates things to evoke emotion. Being a designer goes a step further than that, not only trying to evoke emotion but trying to make a reaction. It is very objective-driven, and that's what makes it interesting.

Design is not just what it looks like and feels like. Design is how it works.

I saw the angel in the marble and carved until I set him free.