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Some 7-11s Become Kwik-E-Marts

Posted By: Derek on Jul 2nd 2007 @ 9:19 am

Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of “The Simpsons” fame, in the latest example of marketers making life imitate art.

This is what they are calling “Reverse Product Placement”.

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View Kwik-E-Marts Locations

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