Some 7-11s Become Kwik-E-Marts
Posted By: Derek on Jul 2nd 2007 @ 9:19 am
Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of “The Simpsons” fame, in the latest example of marketers making life imitate art.
This is what they are calling “Reverse Product Placement”.


