out of the blue

This is a great definition of Direct Marketing that I found at Wikipedia. Enjoy.
Direct marketing is a sub-discipline of marketing focused on driving purchases that can be attributed to a specific “call-to-action”. Direct marketing is distinguished from other marketing efforts by its emphasis on trackable, measurable results (known as “response” in the industry) regardless of medium. Read the rest of this entry »

Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web?

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Where’s the Beef?
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This is a classic TV commercial from the 2007 Superbowl.  It features Carlos Mencia. Carlos Mencia teaches all the different ways to ask for a Bud Light.

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I found this site called howstuffworks.com, it’s a great resource for finding information on Marketing.  Here is a quick list of some of the topics; What is Marketing, A Marketing Glossary & Tools, Marketing Plan Outlines, Advertising, Public Relations and Publicity, Promotions and Events, Direct Marketing, etc.  View the full article here

Funny Bud Commercial
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OMG - I almost fell out of my chair laughing from this. You just need to watch the whole thing.
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A very simple video to produce.  Low cost - highly effective. This Honda Element commercial had a lot of people talking! Again, a good example of viral video.

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This is an oldie but goodie! A great example of using entertainment to keep the viewer interested while delivery a strong quick message at the end. This became a very popular viral video which basically means, people are pushing the Honda Accord. This example of a Rube Goldberg machine was difficult to setup (444 takes!), however the video was simple to edit.

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Adobe Apollo, now named Adobe AIR is allowing for web developers to use their existing skill set to roll out desktop apps for Windows and Mac OS X. This allows for bringing web apps to the desktop for on and offline use.
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