Let Your Creatives Create!
I found this article on Creative Latitude. It’s by Leslie Burns-Dell’Acqua. Right on, Leslie . . .
Okay, so we’ve had the Super Bowl and the reactions to the ads are in. They are overwhelmingly “eh…not bad, but nothing wowed me.” Two of the highest ranking ads, in popularity and, according to the Today show, brain function results (at least one of the ads), were the Doritos non-professional-created ads.


