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Advertisements contain the only truths to be relied on in a newspaper.
-Mark Twain
A recent government publication on the marketing of cabbage contains, according to one report, 26,941 words. It is noteworthy in this regard that the Gettysburg Address contains a mere 279 words while the Lord's Prayer comprises but 67.
- Norman R. Augustine
Advertising is the 'wonder' in Wonder Bread.
-Jef I. Richards
Customers buy for their reasons, not yours.
- Orvel Ray Wilson
People don't want to be "marketed TO"; they want to be "communicated WITH."
- Flint McGlaughlin

Featured

Apple's iPhone Ads

iphoneApple just rolled out some new ads for it's iPhone coming out June 29th. I myself will most likely not be getting one, because of the service being through AT&T only, but the Ads make me want one bad.

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Bud Light

New Bud Light commercial








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Design and Advertising Influences Every Part of Our Lives

Have you ever thought about the fact that design and advertising influences nearly every part of our lives and is part of a lot of decisions we make?

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design elements to victory

Designers inherently solve problems & refuse to yield to those who say it can’t be done. With that said, there are many elements that go into solving an age-old design problem. We constantly look for ways to appeal to the masses with out stepping on our own toes. The last thing a designer wants to do is go against what they know is right. Many of us cringe at the sight of a “bad design”…so how do we permanently solve this issue and make all designs “good”. Here are 8 elements that should be established in a good design.

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Standards For Legitimate E-mail Marketing Practices

signs.jpgBased on direct input from members, the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), and the Direct Marketing Association (The DMA) released a set of nine guidelines that call on marketers to institute certain practices that will defend and enhance the viability of legitimate e-mail marketing.

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Press Kit (Media Kit)

A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference. For more information click here.

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What is AJAX?

AJAXAJAX has been a buzz word in web development for some time now, but a lot of people don't have a clear understanding of what it is. I'll shed some light on the issue and break it down for you.

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Average Cost

When researching the average cost of any creative work it can get a little overwhelming. Many things have to be taken into consideration, such as experience of the designer, quality of work, and the time spent. The areas that I researched were commercials, web design, logo design, and corporate identity. To make it easier to grasp I'll break it down into the most common price ranges for each area.

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